For nearly three decades, Tan Phat ETEK has been more than a pioneer in technology, automation, industrial support equipment, and automotive maintenance solutions. The company has emerged as a symbol of purpose-driven innovation—committed to generating long-term, value for people, industries and society as a whole.

Leadership anchored in vision and values

At the heart of this journey are the company’s founders, Nguyen Minh Tan and Nguyen Trung Phong, who built the company on a foundation of ethical leadership. Every decision is guided by human-centered values, wisdom, and unwavering integrity.
From the early days of navigating Vietnam’s industrial transformation , the founders embraced a principle that continues to shape the company’s identity: always do the right thing with intellect, with purpose, and for people. Tan Phat ETEK was never just about supplying equipment or deploying automation systems. The company was established with a greater calling—to serve society by nurturing human potential, advancing knowledge, elevating industrial capabilities, and contributing meaningfully to the nation’s development.
Rather than replicating Western management philosophies, the company draws its inspiration from centuries-old Eastern wisdom—“Nhân – Lễ – Nghĩa – Trí – Tín”—a five-pillar ethical code that forms the cornerstone of its corporate culture.

“Nhân – Lễ – Nghĩa – Trí – Tín” – A value system for Sustainable Business

Nhân – Humanity at the Core

“People are the heart of every organization”
At Tan Phat ETEK, respect and compassion are extended to everyone—young engineers, seasoned experts, frontline operators, and global partners.
The leadership believes that empowered people are the foundation of lasting success.

Lễ – Respect as a Standard

“Sustainable success is built on mutual respect—not hierarchy”
The workplace culture at ETEK is grounded in civility and open communication. Saying thank you, offering apologies, and truly listening to one another are daily practices.
This culture fosters trust and long-term collaboration.

Nghĩa – Integrity in Action

The founders uphold a deep belief that business must serve the greater good. Ethical practices, fairness, and long-term thinking take precedence over short-term profits.

Trí – Relentless Pursuit of Knowledge

“True leadership comes from continuous learning.”
In a fast-changing industrial world, staying relevant means staying curious.
Tan Phat ETEK invests heavily in education, R&D, and skills development—ensuring that both people and technology remain future-ready. 

Tín – Trust as a living commitment

“Trust is not given—it is earned, nurtured, and honored.”
For Tan Phat ETEK, trust is a living commitment. Clients trust the company with critical operations. Employees trust Tan Phat ETEK with their growth and well-being. And society sees in ETEK a responsible business that prioritizes integrity and purpose.

At Tan Phat ETEK, core values are not merely symbolic they are deeply ingrained in the organization’s daily operations at every level. From the Board of Directors and executive leadership to field engineers ,every team member is trained, mentored, and inspired to embody the five guiding principles: Humanity, Respect, Integrity, Wisdom, and Trust.
 

 

Internal training sessions at Tan Phat ETEK

Tan Phat ETEK has built a comprehensive internal training system centered around corporate culture, seamlessly integrating core values into every aspect of its operations—from recruitment and performance evaluation to employee recognition and development. This ensures that the company’s culture goes beyond slogans, truly becoming a living practice embedded in the daily actions and decisions of every member.

It is this collective commitment and consistency in embodying the values that have shaped a workplace filled with compassion, respect, integrity, wisdom, and credibility—a place where individuals not only grow personally but also contribute to building a strong, unified team that serves society sustainably.

Looking back at the people of Tan Phat ETEK: